Sitecore is a leading web content management system (WCMS). Apart from managing content you can use Sitecore for content testing, content optimization, personalization and automation. We can target specific audience and collect offline and online data related to a customer.
Using Sitecore as a Content management system provides lot of advantages.
It separates content management from content presentation. It provides separation of concerns, front-end developer, backend developer and content editor can work parallelly for the same page. It makes the web development work more efficient.
It enables web content editors and digital marketers to have complete control over every aspect of website for example advanced personalization, social media Integration, e-commerce and content testing ,blogging etc.